Ruth Whitehead trained as a classical musician and managed to exist in almost complete ignorance of the financial services industry until she was advised by a man in a suit to take out the mortgage from hell.
She became transformed by adversity into a very angry expert on finance, and in 1993 RWA was born.
RWA is a small company with a national profile.
Ruth is frequently quoted in the national press and trade publications, has broadcast on BBC 4’s Money Box, BBC News and BBC London radio, and writes for the Guardian and Observer newspapers, amongst others.
We are very proud of our work enabling our clients to choose responsible and ethical investments. We are repeatedly recognised with awards by the finance industry, after receiving nominations and votes from those clients, which is doubly rewarding.
RWA also sponsors local education, music and arts initiatives. Find out about our Ethics in Action initiative

Ruth Whitehead


Ruth with colleague Eamonn Malik celebrating being a finalist at the Women in Investment Awards 2019, proudly displaying their LGBTQIA+ umbrella

Ruth (centre, back) with the RWA team, finalists at the Professional Adviser Awards 2023 in the Best ESG Adviser category. “We were proud to bursting to see the feisty little minnow which is RWA swimming up there with the sharks,” she says.